Participatory conservation along the Juruá River has been successful in transforming the conservation paradigm at both a local and regional scale. By aligning biodiversity protection and social needs, conservation initiatives have started to make sense for local communities, becoming a new way of life. Our education program is based on two pillars: creation of conservation empathy and strong local engagement.
To achieve this, we work with local leaders and teachers, who act as multipliers, disseminating positive stories and creating hope and optimism. This strategy maximizes the learning process and communication efficiency, improves knowledge exchange, and helps to change attitudes about natural resource use, promoting conservation-friendly behaviour.
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